What’s in a name? Why Full Frame?
In cinematography Full Frame refers to the full image at maximum width and height. The big picture. But for me, Full Frame means seeing beyond the obvious and looking into the corners for a different point of view - capturing those small details that reach into your soul and say everything.
No matter what the subject matter, my job is to listen to my clients, understand what they have to say and help them tell their story. One of my first questions is always, “What do you want your audience to feel when they watch this?”
Scot McDonald
Director, Videographer, Editor
Scot McDonald
My goal is to always be prepared, patient and in the moment - ready for anything. After more than 25 years of doing this, I’m lucky to have the technical experience and confidence to focus on the story rather than obsessing about equipment.
Recent Work
60 Second TV spot for CBM Canada to promote their sponsorship program focused on helping children living in poverty with disabilities.
One of over 30 videos for Thrive Forward, a personalized online program to help transform your health through plant-based nutrition...
Journey Into the Fire
Web Series: Episode #2
Playing for Pride, is part of a 10-part web series that follows a small group of local firefighters on their journey to win hockey gold at the World Police Fire Games in New York City...
7-year old Juan and his 6-year old sister Maria walk for hours everyday to go to work - at the the local garbage dump...
Recent News
- Jan
- 23
ChildFund TV Spots are On The Air
Posted by Scot McDonald, January 23rd, 2013
Three different 2-minute TV commercials for ChildFund International are now on the air and the response has been excellent. For anyone who has responded, thank you very much. I’ve had the privilege to see ChildFund’s work on the ground in person – your money really does make a difference. Lives are being changed every day. [...]
Read more >- Jan
- 23
Thrive Forward has Officially Launched
Posted by Scot McDonald, January 23rd, 2013
Working with all the great people at Vega over the past few months was such a great experience. We shot and edited 32 videos with Brendan Brazier for this truly amazing web project; Thrive Forward. It’s completely free and it’s all about helping you transition to better health through plant based nutrition. As their slogan [...]
Read more >