What’s in a name? Why Full Frame?

In cinematography Full Frame refers to the full image at maximum width and height. The big picture. But for me, Full Frame means seeing beyond the obvious and looking into the corners for a different point of view - capturing those small details that reach into your soul and say everything.

No matter what the subject matter, my job is to listen to my clients, understand what they have to say and help them tell their story. One of my first questions is always, “What do you want your audience to feel when they watch this?”

Scot McDonald
Director, Videographer, Editor